Category / Branding / Entrepreneur Life

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  • Taking Your Branding Beyond Visuals: Engage All Five Senses

    It’s true that branding is primarily a visual experience, and most people think of logos, brand colors and other design elements when discussing branding. But in reality, that’s just the tip of the iceberg. Branding is about a total experience, and if you have a physical storefront where you interact with clients in person, you…

  • How to Start A Small Business in Costa Rica: Branding and Marketing

    In Part 1 we walked you through the legal process of forming a corporation in Costa Rica. Though that’s a multi-step process, we can promise you that’s the easy part! The tricky part of starting a small business lies in your concept, marketing and execution. This, however is our specialty.  We’ve been helping small businesses…

  • Altaris Law’s Project: Small Business Starter

    We are very excited to share this project, not only because we love working with innovative, forward thinking clients like Ian and Zach, the founders of Altaris Law, but also because it’s a great example of our Small Business Starter package. This covers all the basics for small business owners who are just getting started…

  • Brand Development for Il Rustico

    We had the pleasure of helping another young entrepreneur couple in Costa Rica with their restaurant branding recently. They make amazing, authentic Italian food and have opened an adorable, comfortable restaurant featuring homemade pastas and pizzas that taste just like nonna’s cooking! After sitting down with them (over a pizza and glass of vino, of…

  • Logo Design & Brand Development Process

    One of the first things a new business needs is a logo, and if you want your business to have a cohesive, professional appearance, developing your brand’s overall visual style is equally important. We offer logo and branding packages for this reason, that involve a multi-step process for developing your brand. Many people ask us…