Logo Design & Brand Development Process

One of the first things a new business needs is a logo, and if you want your business to have a cohesive, professional appearance, developing your brand’s overall visual style is equally important. We offer logo and branding packages for this reason, that involve a multi-step process for developing your brand. Many people ask us what is included, and what the design process is like, so we decided to show you an example here.

Below you can see the branding development process of “Nika’s Naturals”, an all natural, customizable skin care company, in four steps: Mood Board, Logo Concepts, Final Logo + Variations, and the Brand Style Guide. We also included an example of some of their marketing material we designed afterward, to see these elements together and in action. The purpose of defining the visual style and creating a brand guide is to ensure consistency and brand recognition in all of your brand’s materials. These elements will be used across all of the brand’s marketing materials, including business cards, signage, product labels, website, social media pages and any other print or digital piece that is made.

Check out the steps we went through to create the Nika’s Naturals brand:

Here’s some of Nika’s Naturals’ print material, using the logo & brand styling we developed above.

If you like our work, check out the packages we offer, and contact us to tell us about your new business that needs brand development!